Rethinking the Programmatic Signal Stack Around Live Prompt Intent
Direct prompts replace inferred signals, forcing a complete redesign of ad targeting.
Priya Sunderarajan
Staff Writer, AI & Monetization Infrastructure
Priya Sunderarajan
Priya began her career as a product analyst at an ad-tech startup before transitioning to journalism, and she has spent the past six years reporting on the platforms, pipes, and protocols that determine how digital publishers generate revenue. She holds a particular focus on how large language models are reshaping publisher monetization stacks.
6 stories
Cross-Channel Attribution When AI Assists the Consideration Stage
AI assistants obscure the clicks and keywords traditional attribution relies on.
Priya Sunderarajan
Brand Lift Studies Adapted for Conversational AI Environments
Researchers must redefine exposure and metrics to apply brand lift studies to AI conversations.
Priya Sunderarajan
ROI Measurement Frameworks for Conversational AI Ad Campaigns
Track conversational AI ad value through post-session revenue instead of inherited click metrics.
Priya Sunderarajan
Attribution Model Failures in Assistant-Mediated Purchase Journeys
AI assistants erase the research conversations that actually persuade buyers.
Priya Sunderarajan
Buying Ad Inventory Inside AI Conversational Interfaces
Conversational context replaces keywords as the targeting signal that wins ad auctions.
Priya Sunderarajan