Channel Mix Strategy
Zero-Click Search and What It Costs Paid Media Budgets
Google's AI answers are slashing paid search clicks while driving up costs simultaneously.
Selin Whitfield
Reporter · · 12 min read
Channel Shift
Channel Mix Strategy
Channel Weighting Models for AI-Era Media Mix
Conversational AI needs its own weighting math, not search's old playbook.
Clara Lindqvist11 min read
Channel Mix Strategy
Social Paid Media Efficiency Decline and AI Channel Alternatives
Meta's CPAs jumped 38% year over year while engagement fell.
Estelle Voss11 min read
Channel Mix Strategy
Demand Capture vs Demand Generation in an AI-Mediated Funnel
AI chatbots collapse the sales funnel, forcing marketers to rethink budget allocation.
Malik Yamada9 min read
Channel Mix Strategy
Buying Ad Inventory Inside AI Conversational Interfaces
Conversational context replaces keywords as the targeting signal that wins ad auctions.
Estelle Moreau11 min read
Channel Mix Strategy
Budget Reallocation From Google Search to AI Chat Channels
Marketers must shift budgets to AI chat carefully while rising search costs erode efficiency.
Emeka Rahman11 min read
Features
Media Mix Modeling Without Historical AI Channel Data
Synthetic priors and proxy variables let brands model AI channels without years of spend history.
Soren Ford12 min read
