Channel Mix Strategy
Zero-Click Search and What It Costs Paid Media Budgets
Only 36% of Google searches now send traffic anywhere on the open web.
Marcus Jelínek
· 13 min read
Channel Shift — Page 4
Channel Mix Strategy
Channel Weighting Models for AI-Era Media Mix
Conversational AI ads need their own weighting model, not search's outdated math.
Marcus Jelínek11 min read
Channel Mix Strategy
Social Paid Media Efficiency Decline and AI Channel Alternatives
Paid social costs soar while returns collapse as user growth flatlines.
Marcus Jelínek12 min read
Channel Mix Strategy
Demand Capture vs Demand Generation in an AI-Mediated Funnel
AI collapses the journey from awareness to purchase into a single conversation.
Renata Voss9 min read
Channel Mix Strategy
Buying Ad Inventory Inside AI Conversational Interfaces
Conversational targeting reads intent from prompts, not keywords, rewarding precision over reach.
Priya Sunderarajan11 min read
Channel Mix Strategy
Budget Reallocation From Google Search to AI Chat Channels
Marketers shift budgets to AI chat as search efficiency declines.
Desmond Achike11 min read
Features
Media Mix Modeling Without Historical AI Channel Data
Bayesian priors and proxy variables let MMM measure AI channels before spend history accumulates.
Renata Voss12 min read
