Zero-Click Search and What It Costs Paid Media Budgets
Google's AI answers are slashing paid search clicks while driving up costs simultaneously.
Marcus Jelínek
Contributing Editor, Brand & Org Design
Marcus Jelínek
A former brand strategist who advised retail and CPG clients across Central Europe and the U.S., Marcus writes about the organizational structures and governance frameworks that either enable or undermine coherent brand strategy. His reporting frequently examines how brand safety decisions escalate from media teams to the C-suite.
3 stories
Channel Weighting Models for AI-Era Media Mix
Conversational AI needs its own weighting math, not search's old playbook.
Marcus Jelínek
Social Paid Media Efficiency Decline and AI Channel Alternatives
Meta's CPAs jumped 38% year over year while engagement fell.
Marcus Jelínek