Conversational Intent Data as a Leading Indicator of Purchase Demand
People move from research to purchase through conversations with AI chatbots, not search boxes.
Desmond Achike
Staff Writer, Finance & Marketing Leadership
Desmond Achike
Desmond covered B2B technology and corporate finance for a regional business journal for seven years before joining Channel Shift, and he brings a CFO-fluent perspective to marketing's growing accountability to the balance sheet. He focuses on how CMOs make the case for investment to boards and finance leaders.
3 stories
Incrementality Testing Design for AI Chat Ad Placements
Measure ChatGPT ads using geographic splits when user tracking isn't possible.
Desmond Achike
Budget Reallocation From Google Search to AI Chat Channels
Marketers must shift budgets to AI chat carefully while rising search costs erode efficiency.
Desmond Achike