Conversational Intent Data as a Leading Indicator of Purchase Demand
People move from research to purchase through conversations with AI chatbots, not search boxes.
Kwame Novak
Correspondent
Kwame Novak is a correspondent at Channel Shift covering measurement & attribution. Based in Austin, Kwame has written for Channel Shift since 2018.
1 story · Austin
People move from research to purchase through conversations with AI chatbots, not search boxes.