Buying Ad Inventory Inside AI Conversational Interfaces
Conversational context replaces keywords as the targeting signal that wins ad auctions.
Estelle Moreau
Contributing Editor
Estelle Moreau is a contributing editor at Channel Shift covering channel mix strategy. Based in Lisbon, Estelle has written for Channel Shift since 2023.
1 story · Lisbon
Conversational context replaces keywords as the targeting signal that wins ad auctions.