Brand Lift Studies Adapted for Conversational AI Environments
Researchers must redefine exposure and metrics to apply brand lift studies to AI conversations.
Dara Devi
Senior Writer
Dara Devi is a senior writer at Channel Shift covering measurement & attribution. Based in New York, Dara has written for Channel Shift since 2021.
1 story · New York
Researchers must redefine exposure and metrics to apply brand lift studies to AI conversations.