Rethinking the Programmatic Signal Stack Around Live Prompt Intent
Direct prompts replace inferred signals, forcing a complete redesign of ad targeting.
Kwame Lindqvist
Senior Writer
Kwame Lindqvist
Kwame Lindqvist is a senior writer at Channel Shift covering measurement & attribution. Based in Buenos Aires, Kwame has written for Channel Shift since 2019.
1 story · Buenos Aires